Optimal Index Monthly Movers for April 2013
Optimal, Inc., the leading social media advertising and analytics platform, today released the list of the top performing brands in the Optimal Index for April 2013. The Optimal Index is a transparent and independent audience valuation tool used by consumers, marketers and agencies. Updated daily, the Index formula considers fan counts, engagement ratios, and global fan distribution in determination of the relative value of each brand's audience on Facebook. Click here to see the full index.
April 2013 Index Value Change
April 2013 Fan Count Change
| Rank | Brand | Likes Change | % Change |
|---|---|---|---|
| 1 | Snickers | 3,928,233 | 68% |
| 2 | jcpenney | 2,477,730 | 211% |
| 3 | Coca-Cola | 1,927,058 | 3% |
| 4 | Samsung Mobile | 1,497,160 | 9% |
| 5 | Vodafone Zoozoos | 1,495,033 | 14% |
| 6 | Dafiti | 1,455,355 | 65% |
| 7 | YouTube | 1,430,621 | 1% |
| 8 | Oral-B | 1,423,807 | 37% |
| 9 | 1,423,516 | 1% | |
| 10 | BlackBerry | 1,370,938 | 5% |
| 11 | Guaraná Antarctica | 1,340,546 | 12% |
| 12 | HUGO BOSS | 1,299,005 | 38% |
| 13 | MTV | 1,169,037 | 2% |
| 14 | Samsung Camera | 1,089,113 | 17% |
| 15 | Malibu Rum | 884,666 | 241% |
| 16 | Dove | 860,289 | 6% |
| 17 | Nike Football | 842,975 | 4% |
| 18 | Premier League | 829,986 | 18% |
| 19 | Electrolux | 815,005 | 324% |
| 20 | Visa | 788,404 | 20% |
| 21 | Lipton | 770,099 | 31% |
| 22 | UEFA Champions League | 768,319 | 10% |
| 23 | Walmart | 757,977 | 2% |
| 24 | Intel | 738,294 | 4% |
| 25 | Windows | 732,623 | 5% |
| 26 | Facebook Mobile | 706,010 | 12% |
| 27 | Nickelodeon | 684,597 | 5% |
| 28 | Heineken | 681,850 | 5% |
| 29 | Disney | 675,067 | 1% |
| 30 | Multishow | 670,544 | 9% |
| 31 | Cartoon Network | 667,360 | 3% |
| 32 | Itaú | 655,694 | 14% |
| 33 | Subway | 634,278 | 2% |
| 34 | PlayStation | 614,175 | 1% |
| 35 | Kaspersky Lab | 598,922 | 29% |
| 36 | adidas Originals | 593,398 | 3% |
| 37 | KIKO Cosmetics Italia | 575,060 | 45% |
| 38 | Fanta | 573,814 | 7% |
| 39 | Bradesco | 571,491 | 15% |
| 40 | McDonald's | 564,550 | 2% |
| 41 | Vagalume | 553,302 | 6% |
| 42 | Lifebuoy | 532,760 | 22% |
| 43 | American Eagle Outfitters | 524,317 | 6% |
| 44 | Skol | 514,327 | 4% |
| 45 | Oreo | 509,179 | 1% |
| 46 | Red Bull | 497,173 | 1% |
| 47 | Levi's | 493,040 | 2% |
| 48 | Despegar.com | 484,275 | 9% |
| 49 | adidas Cricket | 480,482 | 20% |
| 50 | iTunes | 476,001 | 1% |
| 51 | Telecine | 473,797 | 11% |
| 52 | Pringles | 471,597 | 2% |
| 53 | HotelUrbano.com | 467,111 | 7% |
| 54 | Skype | 457,914 | 1% |
| 55 | Amazon.com | 454,215 | 2% |
| 56 | Magnum | 451,642 | 8% |
| 57 | Converse | 449,700 | 1% |
| 58 | adidas Soccer | 444,284 | 3% |
| 59 | adidas Football | 444,264 | 3% |
| 60 | Riachuelo | 444,157 | 18% |
| 61 | Opera Browser | 443,296 | 10% |
| 62 | Cacau Show | 424,559 | 13% |
| 63 | Cerveja Brahma Oficial | 421,300 | 15% |
| 64 | Trident | 417,027 | 4% |
| 65 | Motorola Brasil | 404,752 | 59% |
| 66 | KFC Arabia | 403,038 | 24% |
| 67 | COLORS TV | 400,686 | 28% |
| 68 | Aircel India | 399,271 | 11% |
| 69 | Nokia India | 391,698 | 5% |
| 70 | Claro Perú | 388,297 | 35% |
| 71 | Claro Brasil | 387,136 | 18% |
| 72 | Sprite | 374,339 | 2% |
| 73 | GUESS Watches | 367,353 | 13% |
| 74 | Louis Vuitton | 363,158 | 2% |
| 75 | UOL Esporte | 360,953 | 8% |
| 76 | Risqué | 360,247 | 10% |
| 77 | SoundCloud | 353,655 | 21% |
| 78 | Kingfisher | 353,514 | 6% |
| 79 | Tokyo Otaku Mode | 348,544 | 3% |
| 80 | IPL - Indian Premier League | 348,036 | 17% |
| 81 | Dr Pepper | 346,280 | 2% |
| 82 | Domino's Pizza India | 342,161 | 9% |
| 83 | Nike Mercurial | 341,510 | 7% |
| 84 | Nokia | 340,495 | 3% |
| 85 | Esporte Interativo | 339,656 | 5% |
| 86 | Bis | 338,016 | 7% |
| 87 | MasterCard | 336,123 | 7% |
| 88 | Xbox | 336,004 | 1% |
| 89 | Mentos BR | 333,361 | 16% |
| 90 | H&M | 332,831 | 2% |
| 91 | Mozilla Firefox | 332,828 | 2% |
| 92 | O Boticário | 332,798 | 9% |
| 93 | Disneyland | 331,610 | 2% |
| 94 | adidas | 329,112 | 2% |
| 95 | NBA | 324,058 | 1% |
| 96 | Lifestyle International | 309,665 | 10% |
| 97 | Verizon Wireless | 307,932 | 6% |
| 98 | Sony Music Brasil | 301,353 | 7% |
| 99 | UEFA Europa League | 297,682 | 13% |
| 100 | Ice-Watch | 294,618 | 7% |