Develop social media strategy with audience and competitive intelligence
Audience Matrix directly accesses real consumer data points across social media platforms to provide marketers with instant social data and analytics. Analyze your Facebook fan-base to separate potential customers from window shoppers and identify high-value audience segments. Research your competitor's fanbase to learn about their users' interests and points of engagement.
Register to view free sample reports and see how you can create actionable insights.
Scale your social media buys with reach and relevance
Optimal Expander makes it easy to uncover new, valuable keywords and interests to create targeting segments. To find the most relevant terms, our interface allows marketers to input social interests, age, gender, likes, and dislikes (filter unrelated terms & interests to refine keywords).
Discover untapped markets and improve your campaign's efficiency.
Process information intuitively with a visual, interactive interface
Understanding the relationship between different topics and interests can be challenging. Optimal Explorer is a fully interactive tool that helps marketers visualize complex relationships, and identify common points of interest and engagement.
Create an account to discover connections between different brands.
Track the social engagement of top brands, products, and companies on Facebook
The Optimal Brand Index tracks all the key social metrics of top brands that have an official presence on Facebook. The selection of these entities is updated monthly, based on the engagement metrics and the Optimal Index - a proprietary value calculated using user engagement, popularity, and cost of fan reach.
Visit our Brand Index to see which brands and categories recently rose to the top.